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A collection of 3 posts

Optimera: So you’re still trying to figure out ad viewability, too?

Optimera: So you’re still trying to figure out ad viewability, too?

After working at The New York Daily News for a few years as the Director of Ad Technology and Ad Operations, I realized that viewability is one of the most important metrics that the advertising industry has seen (that sure was a pun) since I joined the industry in 2010.

Paytime. The way millennials will pay for media.

Paytime. The way millennials will pay for media.

Media content touches all aspects of our lives. It touches us so profoundly that it can literally make or ruin our day. We play music to lift us out of bed and go running. Movies make us feel as if someone else’s life and adventures were our own. Journalism

Beyond targeted advertising

Beyond targeted advertising

Advertising is in crisis. More than one third of online ad traffic is fraudulent [https://www.wsj.com/articles/SB10001424052702304026304579453253860786362], and the ads are so annoying that more than a quarter of users block them [https://www.iab.com/insights/ad-blocking-blocks-ads-win-back/]. Half of ads are never seen [https://www.comscore.